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Marketing features

Smarter marketing for service businesses

Automate your outreach, reward loyalty, and keep your calendar full with useful marketing tools.

Campaign previewEmail

Subject: A little time for you

Beauty treatment in an example campaign email

Willow Studio

A little time
for you.

Discover your next favourite treatment. A little care, just for you.

Book your next visit

Built into Ovatu

Features that help grow your business

Automated SMS & Email Reminders

Stay top-of-mind without the manual effort. Send reminders automatically to keep your customers on track.

Message preview
9:41
WWillow Studio

Text message · SMS
Today 9:41

Text message

MAILnow

Your appointment tomorrow

Willow Studio · We've saved your spot.

Watch demo

Targeted Campaigns

Send the right message. Filter your database by service history or staff preference to send high-conversion promotions via SMS or email.

Campaign previewEmail

Audience

Service: Cut & finishEmployee: Claudia

24 matching customers · sample segment

Matching customersSelected
SJ
Sarah Jacobs

Cut & finish · Claudia

JT
Jamie Taylor

Cut & finish · Claudia

ML
Morgan Lee

Cut & finish · Claudia

Campaign audience24 customers

Send a relevant message to the customers who match your filters.

Courtney, Capterra
Ovatu is the best booking system I’ve used, it’s easy to find your way round.
CourtneyCapterra

Verified Customer Reviews

Build instant trust. Automatically invite clients to leave reviews after their appointments and showcase them on your site.

After the appointment
How was your visit?

Hi Sarah, we'd love to hear about your appointment.

Leave a review

“A lovely experience from start to finish.”

Sarah · sample reviewAppointment linked

Smart Loyalty Programs

Reward your regulars. Set up points-based systems for services to drive repeat business and client retention.

Loyalty preview
Willow Studio · Loyalty

Sarah's points balance

300points
Next reward500 points

Recent activity · sample data

Cut & finish+50 points

Points earned automatically after a visit

Rebooking Reminders

Keep your customers coming back with automated rebooking reminders! With customisable settings, you can give your customers a gentle nudge that it's time to book another appointment with you.

Rebooking preview
The next visit, taken care of.

Visit complete

Cut & finish

Your customer’s last appointment is recorded.

Your chosen interval

A gentle reminder

Send a personalised SMS or email.

Hi Sarah, it's time for your next appointment. Choose a time that works for you.

Next appointment

Ready to return

Customers follow the booking link to find their next time.

Customer Data File

View customer profiles to instantly see reservations, sales, consultation forms, photos, notes, balances, and history, all in one central location.

Illustrative customer portrait
Sarah Jacobs

Customer file · sample data

Cut & finish

Claudia · appointment

21 Sep
Home care shampoo

Sale · $28.00

21 Sep
Before & after photos

2 images saved

21 Sep

Digital Gift Cards

Sell branded gift cards online and in store. Customers buy in seconds, redeem at checkout, and bring new clients through your door. Balances track automatically.

Funki Salon

A little
you time.

Gift card preview$100

Service Passes

Bundle services into prepaid passes and packages. Customers pay upfront, book against their balance, and Ovatu tracks every redemption, expiry and renewal for you.

Service pass preview

5-class yoga pass

345
2 redeemed3 classes remaining

Promo Codes

Boost your bookings and attract new clients with the power of promotional and discount codes.

Promo code preview

HELLO10
Appointment$75.00
HELLO10 applied−$7.50
Total$67.50

Aftercare & Follow-Ups

Deliver exceptional care long after the appointment. Send automated, personalized SMS or emails with treatment instructions, recovery tips, or product recommendations to keep clients coming back.

From: Willow Studio

Subject: A little care after your visit

Automatically sent after the appointment
Hair treatment in an example aftercare email

Keep that fresh
salon feeling.

Hi Sarah, thanks for visiting. Here's how to look after your new style.

01Follow your stylist’s care advice
02Keep your routine gentle
03Get in touch with any questions
Sara, Capterra
I have recommended this to every single person I know in the industry. Not to be dramatic but it really is life-changing! The online booking makes it so much easier for both clients and myself.
SaraCapterra

More marketing features

More marketing tools

01

Customisable Online Booking

Match your online booking to your business brand, to keep your image professional and consistent.

02

Photo Gallery & Portfolio

Let your work speak for itself. Showcase high-quality images of your results directly on your booking site to build trust and attract new clients.

03

Custom Pages & Domains

Go beyond simple scheduling. Create dedicated pages for your team, your policies, or your pricing, and connect your own domain for a fully professional finish.

Customer testimonials

Real feedback. Real results. Watch our customer stories below.

Holly Gould

"I am a huge advocate in working smarter and not harder… if we can have things like automation, scheduling, and appointment setting in our pocket, it's just gonna make life so much easier."

Holly Gould

Hair by Holly Gould

Bex

"I've had an increase in the frequency of bookings because the system's there 24/7. If I'm on holiday or unavailable, it just keeps rolling over. That wasn't possible before."

Bex

The Zen Den

Jennifer Turner

"I liked that Ovatu could integrate into my website seamlessly, because with all the other systems out there, you have to go to a second site and I didn't want that."

Jennifer Turner

Turn Beautiful

Claire Howard

"My no-shows are pretty much zero. The people that book in are committed. It's brought me clients that are regular, that are reliable. That's the biggest benefit for me."

Claire Howard

Claire Howard Nail Design

Anne Skelton

"If it's the middle of the night and my clients are up and they're thinking; 'Oh, I haven't booked this', they can still do it online, it's fantastic."

Anne Skelton

Serenity Holistic Therapies

Anna

"We used to just write names on paper and hope for the best — now we've got Ovatu and it's made everything so much smoother and more professional."

Anna

Berry Yoga Shala

Your next chapter starts here.

Ready when
you are.

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